With the days of static web banner ads coming to an end,
industry experts are sharing their vision for the future of
marketing on the Net. What these experts are revealing is
something that is not particularly shocking, or unexpected for
most seasoned marketers and advertisers. Many have already begun
to utilize Multimedia in their marketing campaigns and
advertising strategies and many more are beginning to recognize
the incredible power inherent in multimedia as a communication
vehicle.
Two to three years ago, the average response rate on a banner ad
was more than 2 percent which is actually a healthy number when
it comes to overall response rates for products and services being
sold on the Internet. However, today is a different story. Static
banner ads are not pulling the weight they once did. Today,
click-through rates on banner ads are a scant .05 percent, and
they continue to trend downward, according to industry experts.
As a result of these extremely poor response rates, most online
business owners have begun to reinvent themselves and their
marketing campaigns and focus on advertising strategies and mediums
that have been proven to deliver substantially better response rates.
Attention has been mostly focused on the use of multimedia and
there's definitely a lot of buzz on about this new medium for
marketingand advertising online. And after doing extensive research
into the benefits and effectiveness of using multimedia for advertising,
experts have reached a consensus - Multimedia can significantly
and substantially increase response rates for products and services.
Multimedia, specifically rich media advertisements using video and
audio content effectively conveys unique performance information in
a dynamic and captivating manner, engaging the viewer with sight, sound
and motion. By providing a more powerful and compelling user experience,
multimedia satisfies an online traveler’s thirst for information and helps
drive consumers to take action more quickly in the form of increasing
conversion rates, subscriptions and purchases.
Simply put, the human voice has the power to influence, motivate,
and persuade prospects to click "Order Now" buttons faster and with
much less resistance. Realistically, you can derive significantly
better response rates from your visitors and prospects by adding a
short 2 to 3 minute video or audio presentation of your product or
service as opposed to a long winded sales page.
The old days of static website content are done. Multimedia is the
future of online marketing and advertising and its here to stay.
