I'm sure you have noticed many well-known marketing
experts and gurus posting articles everywhere and
publishing free content for their subscribers and
customers to use. Many believe that publishing articles
is a complete waste of time and that a marketer needs
to spend all of their time trying to sell products and
services and not offer free content which does little to
improve their bottom line. Well, I can say with a fair
amount of certainty that these individuals have NO idea
what it means to build a relationship with their prospects
and these same individuals unfortunately DO NOT have
enough insight to realize that building relationships with
prospects, providing regular free content in the form of
articles, ezines, and newsletters is the KEY to building
an internet business for the long term.

In this age of SPAM and blatant advertising where everyone
is trying to sell you something to make money, its the online
businesses that provide prospects, subscribers and/or customers
with free, value-added information and strategies that survive
and profit in the long term. Marketers have to sell products
to survive but if you provide additional value-added content
and services for free, your customers and prospects will love
you for it and pay you back in the long term.

That's why you see well known marketers regularly post and
publish free content all over the internet. They want to build
a long lasting relationship with their subscribers and customers
and keep them coming back again and again. Its a mutually
beneficial relationship.

So with that said, here are 10 important reasons why submitting
articles and other free content to e-zines WILL be beneficial
and profitable in the long run:

1. You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.